550m digital users in India by 2018

27-Apr-2015 #Digital India Source: Warc

Digital penetration is growing rapidly in the Indian economy which would make Indian consumers more connected with one another. A study has found that increasing digital penetration will increase the number of connected consumers to 550 million in 2018 and their changing demographic profile is likely to affect future purchasing behaviour. The study provides insights and statistics about women and rural people using the technology in the coming times.

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