Google clicks into start-up India

22-Nov-2015 #Digital India Source: India Inc

Global internet giant Google has rolled out a series of incentives to back up Indian start-ups and increase its enterprise presence in the country.

Google will not only offer 1,000 start-ups with up to $20,000 each in free credits for Google Cloud Services starting in 2016. This will help start-ups in India who are held back by a lack of computing to power, build, deploy and scale the next big innovation on the web.

The firm is also offering to waive all fees for Google Apps for current enterprise customers till the time of contract expiry. This is aimed at helping legacy enterprises adapt easily to the new cloud and apps for work platforms.

The move comes on the back of the Indian government’s Start-up India initiative, aimed at making it easier for Indian start-ups to flourish in the country.

Amit Singh, president of Google for Work, said: “There is cost and time added to changing platforms in an enterprise and hence our initiative will help enterprises understand the power of these platforms and switch over to them.

“With the second-largest developer population base, India is poised to be home to next generation of global software firms. We are committed to partner with these next-gen companies as a trusted provider of affordable, collaborative productivity solutions on cloud.”

Google already works with the likes of Hero MotoCorp, Bombay Dyeing, and Welspun as well as start-ups like Commonfloor, ixigo, freshdesk and in India.

As many as many 11,500 start-ups could come up in India by 2020 creating 250,000 jobs, according to a report by the National Association of Software & Services Companies (Nasscom). Ensuring these firms are able to thrive is crucial if Prime Minister Narendra Modi is to deliver on creating billions of jobs.

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