by Chetan Krishnaswamy
As part of supporting the PM’s vision, Google will run a number of campaigns as part of the Government of India’s Digital India program.
In September 2014, Google India announced the roll out of various initiatives to support the Prime Minister’s vision of Digital India, making it one of the first companies to endorse the program. Time and again, the Prime Minister has called for moving towards a Digital India, where technology becomes the foundation of good governance and India moves towards a knowledge economy based on the Mantra of ‘IT (Information Technology) + IT (Indian Talent) = IT (India’s Tomorrow).
As part of supporting the Prime Minister’s vision, Google will run a number of campaigns as part of the Government of India’s Digital India program. The highlights are:
MyGov, the citizen engagement platform of the Government and Google are collaborating to launch a nationwide contest to develop a mobile app for the PM’s Office. The mobile app will bring the PMO to every citizen and the contest will showcase how Indians can build a world class app.
Along with many media and internet companies, Google announced the formation of the Indian Language Internet Alliance. The alliance aims at building a vibrant web ecosystem in Indian languages, aiming to remove language as a barrier when new users come online in India
Helping Women Get Online is a flagship program aimed at empowering women by imparting internet education and ensuring relevant content is available
Getting Indian SMEs Online by giving them an online presence and expanding their market
Getting India’s Rich Heritage and Culture Online through special 360 degree imagery and Cultural Institute exhibits
Digital literacy and Internet safety workshops for schools, officials and elected representatives. R. S. Sharma, Secretary of the Department of Electronics & Information Technology said “The Digital India Program has been launched with the vision of transforming India into a digitally empowered society and knowledge economy. It can truly transform India and bring it on par with other developed countries. I’m happy Google is coming forward to roll out initiatives that will contribute to the Digital India vision. I’m sure others will come forward and join this moment.”
Rajan Anandan, Vice President and Managing Director, Google India said “India is already home to the 3rd largest number of internet users globally with 245 million users as of June 2014. We are on track to become the 2nd largest user market by 2015 and a 500 million user market by 2016. Yet, there are more than a billion people who will need to be brought online for India to realise the vision of a digitally connected, knowledge economy. Prime Minister Modi’s Digital India program will play a transformational role in achieving this, and we are excited to be making a meaningful contribution by rolling out several initiatives in collaboration with the Government of India.”
Google is working with the Department of Information Technology and other State Governments to develop these initiatives. Recently,
the Government of Andhra Pradesh signed an MoU with Google for the roll out of these initiatives in the state.