Govt. plans to increase advertising spend on digital

19-Oct-2015 #Digital India Source: Tech Circle

In lines with Digital India, the government is all set to increase advertising spend on digital media and will decrease its ad spend on traditional media such as print including newspapers. As a part of the move, the government plans to lease out prime-time band to private broadcasters to enhance the quality of programming on national channel Doordarshan besides starting DD’s terrestrial digital broadcast. Additionally, the centre also plans to set up a university for special effects and gaming.

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